EFG International Becomes Presenting Sponsor of BACARDI® Sailing Weeks
MIAMI, FLA. (November 23, 2010) – EFG International, a leading international private bank, and STUDIOMILANO, the promoter of BACARDI® Sailing Week events, have signed a two-year agreement that brings EFG on board as the new Presenting Sponsor of both BACARDI Miami Sailing Week (March 7-12, 2011) and BACARDI Newport Sailing Week (June, 23-26 2011).
EFG has an extensive range of sports-related sponsorships and supports other regattas and sailing campaigns/classes in Europe, Asia and the Americas. Earlier this year, EFG joined forces with the Viper 640 Class Association to create the EFG Bank Pan-American Championships, which begin with BACARDI Miami Sailing Week.
« Earlier this year we got involved with the Vipers and with BACARDI Miami Sailing Week, and it has been an extremely positive experience all round, » said Keith Gapp, head of Strategic Marketing & Communication at EFG. « It is an honor to be joining with Bacardi U.S.A., Inc., given its sailing heritage, notably in the form of the 84-year-old BACARDI Cup. »
« We are happy to welcome EFG as the Presenting Sponsor of our events, which will be known collectively as the BACARDI Miami/Newport Sailing Weeks Presented by EFG Bank, » said Gabriele Pedone, President of STUDIOMILANO and event chair for both regattas. « EFG is a recognized leader in sports marketing, and it’s exciting to be deepening the existing partnership in Miami and working together to establish a new event in Newport, Rhode Island, where we will have our inaugural event this coming June. »
Gapp added, « The global nature of sailing perfectly complements EFG, which has an international outlook and serves clients worldwide. Sailing is an important part of our brand-building efforts, but it also enables us to build business relationships and support the sailing community. »