Cannes International Boat & Yacht Show 2010 Renewal marks the 33rd edition


A few months before the opening of the 33rd Cannes International Boat and Yacht Show, the big names in international boatbuilding have redoubled their drive and ingenuity to adapt their offer to the new world order. If the world of pleasure boats and luxury yachts has been heavily hit throughout the 2008/2009 season by the worsening economic conditions, it seems the time has now come for a slight recovery, supported by the unwavering interest of the yachting fraternity. There is no doubt that the new models and world previews will be at the port of Cannes starting 8 September.

In Pursuit of Performance and Innovation: the key words of the sector Already in 2009, in the midst of the crisis, French and international shipyards showed a capacity for innovation and exceptional resource to cope with the downturn in the market. In 2010, this concern is stll relevant more than ever, and has paid dividends at many levels: new hulls, choice designs, and ever more irreproachable quality of service, etc.

And because there cannot be boating activities without a protected environment, the incorporation of environmental considerations is now one of the catalysts of the market: new engine types, hybrid engines, solar panels, LED lighting… As for the craft labelled « Bateau bleu » that comply with marine regulations, there will be many boats presenting equipment that allows better protection of the environment.


A Unique Showcase for Pleasure Boating and Luxury Yachting Worldwide Thanks to a particularly rich offering on the one hand and top quality visitors on the other, the Cannes Boat and Yacht Show enjoys a reputation that now reaches beyond the boundaries of Europe. With 50% of the exhibitors coming from 25 countries, Cannes has established itself as a resolutely international event. While exhibitors from European countries still are the ones most represented, through the presence of French, Italian, British, Spanish and German shipyards, Eric de Saintdo, the show’s manager, is very pleased about the growing number of exhibitors from the United States, Russia, the Arab Emirates, Asia and even the emergence of Turkey whose boats offers a very high calibre of construction and finishing. According to Eric de Saintdo, « the Cannes Boat and Yacht Show constitutes an exceptional venue for the major players in international yachting to do business: a great many of them have indeed acknowledged filling their order books! »

An essential feature that leads to the show being 80% full already, four months before it opens, and that is in a still uncertain international context. The Major Players in Yachting Worldwide Are Loyal to the Cannes Event The biggest names in international boatbuilding have already signed up for the show. Along the pontoons, visitors will therefore once again be able to find the symbols of exceptional knowhow: Azimut Benetti, Baglietto, Beneteau, Cantieri di Pisa, Ferretti Group, Jeanneau, Peri Yachts, Pershing, Princess, Riva, Rodriguez Group, Sanlorenzo, Sunseeker, Heesen Yachts, and Wally,…

They will also be able to discover a « newcomer », the shipyard Monte Carlo Yachts, which will be launching its very first yacht, the MCY 76, a Cannes exclusive, on 8 September.

The 33rd show will naturally include the major features that made it so successful, namely a particularly comprehensive offering of small and large craft, both sail and motor, 95% of which will be displayed in water and able to be taken out on sea trials.

It should also be noted that in 2010, the Cannes Boat and Yacht Show will have a  significantly increased number of large sailing boats and catamarans on display.


New in 2010!

The creation of a brand new section for « Luxury Tenders », located at the show’s main entrance, where a variety of high-end models will be on display in a « showcase all their own; A « Performance » area, dedicated to speedboats like Cigarette, Nor-tech, Dragon Boat or Donzi will be placed on land and in water along the Quai Max Laubeuf side, across from the swing bridge. These extremely fast « day boats » are currently popular with boaters in search of excitement.

The 2010 Show in Figures…

  • Close to 57,000 visitors, 50% of them come from outside France
  • 524 boats in water (Vieux Port and Port Canto), including 85% from abroad
  • 180 new models
  • 180 boats over 20 metres
  • 420 exhibitors from 34 countries
  • 75,000 m² net exhibition space