Ben Ainslie Racing teams with Henri Lloyd
Ben Ainslie Racing (BAR) has teamed up with World leading British marine clothing & footwear specialists Henri Lloyd as their technical clothing supplier for the 2012/13 America’s Cup World Series (ACWS) campaign. The new team will start racing just weeks after Ben Ainslie competes at his fifth consecutive Olympics at the first event of the 2012-13 Series in San Francisco this August.
Henri Lloyd has been long term supporter of Ben Ainslie throughout his sailing career becoming the triple Olympic gold medallist’s first ever commercial sponsor back in 1996. It is fitting that the partnership continues as Ben embarks on a new phase of his sailing career, on two hulls not one.
Commenting on the partnership Paul Strzelecki, Joint CEO at Henri Lloyd said “We have supported Ben since he was 17 years old and are extremely proud of what he has achieved personally and for the sport of sailing. If anyone can win back the America’s Cup for Britain Ben can, and we hope the America’s Cup World Series is just the start of that end goal. Everyone at Henri Lloyd is very excited about being involved in the America’s Cup World Series with BAR”.
BAR and Henri Lloyd and have been working closely together to review and develop the technical range which is to be worn by the sailing team, and will include bespoke items, which will offer protection to the team as they compete on the high performance AC45s.