Drift, a leading action sports technology company specialising in the capture and sharing of digital imagery across all platforms, has signed a deal that sees them become the official action camera suppliers to the Alpari World Match Racing Tour (AWMRT).
As part of the deal, Drift will provide AWMRT with Drift HD Ghost cameras, enabling them to capture all the action as it unfolds around the globe. Video content of the races will be published on Drift’s social media platforms including Facebook, Youtube, Vimeo, Twitter as well as via other platforms.
Commenting on the partnership, Drift Global Brand Manager, Simon Wootton, said, “We manufacture quality HD cameras, mounts and accessories, inspiring action sports enthusiasts and like minded individuals to document their experiences, capture the emotion and share their vision.
Our innovative, intuitive products combine both our users needs and state of the art technology, to significantly simplify this process compared with other products on the market. Drift’s mission is to ensure that the unique product features found on our cameras (eg: two way active status remote control, integrated screen, rotatable lens) enhance the user experience by simplifying the process of capturing, editing & sharing key moments of their lives. We see sailing as a sport that can help grow our existing customer base and deliver an audience that we believe will really appreciate our products. We’re really excited about this partnership with the AMWRT and look forward to being present at the Stena Match Cup in Sweden and the Chicago Match Cup in 2013.”
James Pleasance, AWMRT Executive Director, added, “this partnership will help to heighten the fan experience and enable us to create a closer connection with them. We will look to use Drift’s technology and expertise not only to deliver more close up, on the water action but also to enhance and encourage the creation, and co-creation, of content that can be used as we develop our social media strategy. We’ll be actively encouraging teams, promoters and spectators to work with us to generate unique content that can be viewed across multiple platforms. We look forward to implementing this technology at Match Race Germany, the opening event of the 2013 season that takes place between 15th – 20th May on the idyllic setting of Lake Constance, Langernagen.”