British television company Redhanded TV has been nominated for a Broadcast Digital Award – Europe’s most prestigious digital TV accolade – for its coverage of sailing’s ISAF World Match Racing Tour.
The nomination is for the company’s live coverage of the Monsoon Cup –in Kuala Terengganu Malaysia, the finale of the World Match Racing Tour which attracts the cream of the world’s sailing talent. The Monsoon Cup is to sailing what the Monte Carlo Grand Prix is to Formula 1.
Last year, Britain’s triple Olympic Gold medallist Ben Ainslie left it to the final day of the final event to be crowned Match Racing World Champion.
It was Redhanded’s exciting and compelling coverage of this memorable sporting occasion that has earned the company a Broadcast Digital Award nomination. Redhanded is up against some top quality TV coverage for the award, including the BBC and the ITV coverage of the Tour de France.
Match racing is one-on-one, combative, winner-takes-all sailing. To be nominated, Redhanded had to get beneath the skin of this exciting sailing discipline on a tight schedule and to the highest standard and bring the raw emotion closer to fans both on the shoreline and watching around the world.
For the event’s live coverage and highlights shows, Redhanded had a team of skilled cameramen including an expert on board commentator, complete with headcam, who was an extension of each team throughout the Monsoon Cup. Their in-depth analysis and interviews with the winners and losers just seconds after they’d crossed the finish line captured all the tension and drama.
Redhanded has been covering the ISAF World Match Racing Tour for the past two seasons and have received many plaudits from industry and sports insiders for their professional filming, editing and dramatic coverage, but this is the company’s first award nomination. Not bad for a three year old Devon company with seven employees!
The Broadcast Digital Awards, run by the respected TV industry magazine Broadcast, have been growing in significance and prestige for the last few years, as Digital and Online broadcasting has become increasingly important.
The judges will look for innovation, creative programming and scheduling as well as a clear understanding of the target market. The winners will be announced at a star-studded gala in London on June 15 at the London Hilton Hotel in Park Lane.
Redhanded TV owner and managing director Sam Usher said he was very proud to receive the nomination.
„To be nominated for such a prestigious award is a very great honour for us,“ he said. „We’ve built up a young, professional and dedicated team here who are all giving 110 percent to every World Match Racing Tour Event. I’d like to pay tribute to my team for making this nomination possible thanks to their dedication and hard work.
„We have just completed the Korea Match Cup and are very excited as we come back just two days before the award-winners are announced.
„This company has come a very long way in a very short time, and we are all looking forward to more high-profile, top quality projects in the very near future.“